Who We Are and What We Do

Making Believe is a division of our parent company, Royal Ribbons, Inc. In 1999, Sharon Smith, a designer and entrepreneur, acquired the parent company in Seattle, Washington.

Since that time, the company's focus not only includes our wholesale division, Making Believe, but also our retail company, Piece of Cake Party and Piece of Cake Party Development, LLC.

Our headquarters and showroom are now located in North Salt Lake, Utah. In addition, you can visit our showroom in New York City, by appointment only, for the mass market and specialty chains.  

What makes us special?

Making Believe

1. We design, manufacture and import products from around the world. Most of our products are custom designed and found exclusively at Making Believe and Piece of Cake Party (or one of our dealers or distributors). We have searched the world over to bring the best to you.
2. Our emphasis is on value and creative design. When you purchase from us, you can count on unique designs at the right price. We strive to offer the best fabrics and trims, while staying within budget.
3. Private label manufacturing is our specialty. Many of our customers turn to Making Believe for design, manufacturing and importing under a private label. We can help you develop your brand and product line. Ask us for details.

Piece of Cake Party

1. Our specialty is value-priced costumes for theme parties. Sure, there are lots of paper and plastic products already on the market. But we offer textile products that coordinate with every theme. Party costumes are designed to be worn over street clothing. We have something for everyone - and every budget.
2. And most importantly, we offer a unique service. Our party consultants not only "wow" party guests in a sweet costume from head to toe, they provide interactive games and entertainment. This allows parents to sit back, relax, take pictures and enjoy the party.

Since Piece of Cake Party began doing business in November of 2005, we have received an abundance of media coverage in our local market. See our "newsroom" to watch the video and read the stories from Fox13 Good Day Utah, ABC4 Good Things Utah, KUTV2 Fresh Ideas, Deseret Morning News, Box Elder News Journal, Davis County Clipper and Utah Business Enterprise Magazine. Our parties are a hit and word of mouth is spreading quickly.

But the most important thing is - we care about kids. We support local charities and non-profit organizations that benefit children. Our support is ongoing. See our "newsroom" for more details.

On a global level, we inspect our factories regularly for compliance with labor laws and working conditions. We require our factories to comply with strict regulations. Also, we closely follow social and political issues that influence our global economy.